Skill Set: Email Marketing
Take a look below to view KamKarmaMedia's full skill set related to email marketing.
Please click here learn about email marketing projects that have been completed to date.
★ Email Service Providers (Interface and coding experience)
Silverpop Engage
- Experienced with using the application to build and distribute mailing templates containing both HTML/XHTML and text‑only content.
- Skillful in importing comma separated value (.csv) databases as well as creating suppression lists, test lists, and seed lists within the application.
- Knowledgable with using the personalization features to include personalized content based on values in a database.
- Well versed in pulling both single reports and comparison reports for previously sent mailings.
Constant Contact
- Experienced with using the application to build and distribute email campaigns containing both HTML and text-only content.
- Proficient with adding contacts to existing contact lists.
Octeth Oempro
- Knowledgable with installing the framework
- Well versed in setting up complete campaigns (importing comma separated value (.csv) subscriber lists, setting up custom fields, building email templates with HTML/XHTML and CSS, and sending out the emails).
- Experienced with setting up user accounts for clients and training them on how to set up their own campaigns from start to finish as well as showing them how to view campaign statistics.
- Skillful in setting up custom fields to include personalization based on values in a subscriber list.
MailChimp
- Well-versed with using the application to build and distribute test templates containing both HTML/XHTML and text‑only content.
- Experienced with setting up templates with MailChimp for testing within Litmus.
★ Email Service Providers (Coding experience only)
ExactTarget
- Experienced with coding HTML emails to be deployed using ExactTarget.
- Some exposure to writing AMPScript for loading dynamic content into Exact Target email templates.
Responsys
- Experienced with coding HTML emails that follow the standards required by Responsys.
Saleslink
- Experienced with creating HTML and text-only email templates that contains the variables and snippets required for use within Saleslink.
- The Saleslink team implemented the templates into their software so that the client could adjust campaign specific content and distribute eblasts without assistance.
- Knowledgable with using the personalization features to include personalized content based on values in a database.
★ QA Software
Litmus
- Well versed with using the web application (Litmus) as well as the desktop application (Alkaline) to test email templates across multiple desktop, web, and mobile platforms.
Max Bulk Mailer
- Well versed with using the desktop application to send out test HTML emails.
★ Plain-Text Tools
Microsoft Notepad (PC)
- Experienced with creating text‑only comma separated value (.csv) distribution lists from scratch.
Text Edit (Mac)
- Experienced with creating text‑only comma separated value (.csv) distribution lists from scratch.
★ Distribution List Tools
Numbers (Mac)
- Skillful with editing spreadsheets and exporting them as comma separated value (.csv) files for use as distribution lists.
Microsoft Excel (PC/Mac)
- Proficient with editing spreadsheets and exporting them as comma separated value (.csv) files for use as distribution lists.