Portfolio: Email Marketing

★ Overview

July 2013–Current

Email Marketing Specialist (Freelance Role)
Jam Direct | Toronto, Ontario, Canada

Jam Direct is a advertising agency with large clients based in Toronto. Responsibilities include working with the full-time front-end developer to build and test HTML emails for Bell Canada, the nation's largest telecommunications company.

• Edited, sliced, and optimized design files and assets.
  Software: Adobe Photoshop CS5.1, Mac OS X
• Built new HTML templates with clean, organized code.
  Web Technologies: HTML/XHTML, CSS
  Software: Adobe Dreamweaver CS6, Mac OS X

June 2013–Current

Email Marketing Specialist (Freelance Role)
Piston Agency | San Diego, California, USA

Piston Agency is a advertising agency with large clients based in California. Responsibilities include working remotely with Project Managers, an Account Executive, a web developer, and a copywriter to build and test over 50 HTML and plain-text emails for their client, Intuit Inc.

• Edited, sliced, and optimized design files and assets.
  Software: Adobe Photoshop CS3, Mac OS X
• Built new HTML templates with clean, organized code that follow the standards required for Responsys (Email Service Provider).
  Web Technologies: HTML/XHTML, CSS
  Software: Adobe Dreamweaver CS3, Mac OS X
• Tested HTML email templates in a variety of web, desktop, and mobile browsers for consistency and accuracy prior to deployment.
  Software: Litmus
• Coordinated with Project Manager, an Account Executive, a web developer, and a copywriter to get projects completed on time.

March 2013–May 2013

Email Marketing Coordinator (Freelance Role)
Ariad Communications | Toronto, Ontario, Canada

Ariad Communications is a marketing agency with high-profile clients. Joined the Email Team as a Freelance Email Marketing Coordinator to help with temporary overflow work. Responsibilities included building and testing HTML email templates, working together with Account Managers and Project Managers to execute projects, and creating written pieces (including a training document). Worked on projects for high-profile financial agencies, property management firms, and consumer goods corporations that are household names in Canada.

The email marketing aspect of this role:

• Edited, sliced, and optimized design files and assets. On occasion, completed creative design edits and additions if requested.
  Software: Adobe Photoshop CS6
• Built new HTML templates and updated existing files with clean, organized code for use with Exact Target (Email Service Provider).
  Web Technologies: HTML/XHTML, CSS
  Software: Adobe Dreamweaver CS6, Windows 7
• Tested HTML email templates in a variety of web, desktop, and mobile browsers for consistency and accuracy prior to deployment.
  Software: Litmus, Max Bulk Mailer
• Coordinated with Account Managers and Project Managers to get projects completed on time.
  Software: Scrumy
• Shared files with others members of the Email Team
  Software: SourceTree (Git software)
• Prepared a 50+ page, step-by-step instructional guide (with both copy and visuals) on how to use Ariad's Email Tool in an effort to assist clients with distributing their own email campaigns.
• Created a written piece on how subject lines can dramatically impact open rates.
• Some exposure to writing AMPScript for loading dynamic content into Exact Target email templates.

★ Learn about the creative design aspect of this freelance role

July 2012–March 2013

Web Developer (Full-Time Role)
Trimark Sportswear Group | Richmond Hill, Ontario, Canada

Worked as the sole, in-house, web developer and email marketer at Trimark Sportswear Group, a corporate leader in the development and manufacturing of logo/decorated apparel. Trimark Sportswear Group is part of the Polyconcept North America family and is a sister brand to Leed's. As a member of the Marketing Team, responsibilities included designing and developing web content, building and deploying email campaigns to internal and external audiences, and coordinating projects with the ERP provider for software updates that affect the website's content management system. Also assisted with creative design edits and overflow design work.

The email marketing aspect of this role:

• Created, edited, sliced, and optimized design files for Trimark Sportswear Group.
  Software: Adobe Photoshop CS5.1, Windows 7
• Built an HTML email template for Trimark Powered By Leed's in the United States. Sliced and optimized the provided design file.
  Software: Adobe Photoshop CS5.1, Windows 7
• Proofed design files provided by colleagues. Edited and manipulated provided files when necessary before slicing and optimizing them for use in email campaigns.
  Software: Adobe Photoshop CS5.1, Windows 7
• Built clean, HTML and plain-text versions of email campaigns using Adobe Dreamweaver
  Web Technologies: HTML/XHTML, CSS
  Software: Adobe Dreamweaver CS5.5, Windows 7, Mac OS X
• Tested emails in a variety of web and email browsers for consistency before distribution.
• Setup and deployed email campaigns using Constant Contact (email service provider).

★ Learn about the creative design aspect of this full-time role
★ Learn about the web development aspect of this full-time role

December 2012–January 2013

Email Marketing Specialist (Freelance Role)
Educators Financial Group | Toronto, Ontario, Canada

Educators Financial Group is a banking alternative available for Ontario teachers that is owned by the Ontario Secondary School Teachers' Federation. Built a reusable HTML email template and a plain-text email template with code and variables specific to the client's email service provider.

• Sliced and optimized the email design provided by the client.
  Software: Adobe Photoshop CS3, Mac OS X
• Built an HTML email template and a plain-text template that included code and variables specific to the client's email service provider.
  Software: Adobe Dreamweaver CS3, Mac OS X
• Ran quality assurance testing of the HTML template for consistency with Microsoft Outlook, Mozilla Thunderbird, as well as a variety of Mac and PC web browsers.

November 2010–July 2012

Front End Developer/Email Marketing Specialist (Freelance Role)
Trump International Hotel & Tower Toronto | Toronto, Ontario, Canada

Trump International Hotel & Tower Toronto is a luxury hotel/condominium building located in Toronto's financial district. Helped out with overflow font end development, graphic design, and email marketing projects. Projects included a micro site for the Chocolate Lab at Stock Restaurant Bar & Lounge, a landing page for a holiday gift card campaign for Stock Restaurant and Quartz Crystal Spa, and an email campaign for Trump International Hotel & Tower Toronto.

The email marketing aspect of this role:

• Updated HTML and image content for an email marketing campaign within an existing HTML template from a previous campaign.
  Web Technologies: HTML, CSS
  Software: Adobe Dreamweaver CS5, Windows 7
• Edited images for the email cmapaign using photography supplied by the client.
  Web Technologies: HTML, CSS
  Software: Adobe Photoshop CS5, Windows 7

★ Learn about the creative design aspect of this freelance position
★ Learn about the web development aspect of this freelance position

November 2010–July 2012

Email Marketing Specialist, Global Marketing Online Services (Full-Time Role)
Infor | Toronto, Ontario, Canada

Infor is a global leader in enterprise software with 70,000 customers globally. Worked with Global Field Marketing, Corporate Communications, Creative Services, and Editorial Services to compose and deploy over 500 email campaigns and newsletters to global internal and external audiences. There was a focus on user experience and user centred design with the goal of generating opens and clicks. Worked on emails for managers representing all of the following product lines: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Enterprise Asset Management (EAM), Enterprise Performance Management (PM), Financial Management (FM), Human Capital Management (HCM), Product Lifecycle Management (PLM), Supply Chain Management (SCM), Expense Management (XM), and Workforce Management (WFM).

The email marketing aspect of this role:

• Provided new, organized HTML files and code snippets containing inline CSS for email marketing campaigns for use by the entire email marketing team. Used Adobe Dreamweaver as the coding environment. Created plain-text emails as well. These new clean templates reduced the spam rating in Silverpop Engage to 0.0. (The spam rating would only rise if special characters were included within a subject line.)
  Web Technologies: HTML/XHTML, CSS
  Software: Adobe Dreamweaver CS5, Windows 7
• Ran extensive quality assurance testing prior to distributing emails to check for compatibility with Microsoft Outlook, Internet Explorer, Firefox, and Chrome as well as for accuracy of content and hyperlink to help provide end users with the best experience possible.
• Used Adobe Photoshop to edit, slice, and optimize design files and assets provided by Creative Services and Global Field Marketing.
  Software: Adobe Photoshop CS5, Windows 7
• Used Silverpop Engage (email service provider) to upload databases, distribute campaigns, and pull reports for previously sent mailings.
  Software: Silverpop Engage (online)
• Managed and multi-tasked ongoing email tasks.
  Software: Microsoft Sharepoint (online)
• Composed monthly and yearly reports to track statistics for distributed North American email campaigns and newsletters.
  Software: Microsoft Excel, Windows 7
• Managed ongoing email tasks using Microsoft sharepoint.
  Software: Microsoft Sharepoint, Windows 7
• Maintained constant communication with internal teams (Global Field Marketing, Corporate Communications, Creative Services, and Editorial Services) on approvals and the progress of projects.

★ Learn about the creative design aspect of this full-time position

May 2009–July 2010

PHP Developer/Designer (Full-Time Contract Role)
Therefore Interactive Inc. | Newmarket, Ontario, Canada

Worked as a PHP Developer/Designer for Therefore Interactive Inc., a boutique agency in Newmarket, Ontario. Responsibilities included managing projects with clients, front and back end development, building and distributing email campaigns, and training clients on how to update web content and send email campaigns on their own. Took part in the management and development of multiple projects for agencies and partner companies as well as projects with these clients: Canada Lands Company (arms length federal Crown corporation of the Government of Canada), Saint Elizabeth Healthcare (Markham), and FonAngle (New York). Also worked on projects for clients in the food and beverage, adult beverage, legal, energy solutions, healthcare, not-for-profit, and life coaching industries.

The email marketing aspect of this role:

• Created new campaigns within Octeth Oempro by editing the HTML from previous campaigns that was provided by colleagues or clients.
• Tested emails in a variety of web and desktop email browsers for consistency prior to deployment.
• Scrubbed distribution list files provided by clients prior to exporting them as .csv files and uploading them into Octeth Oempro.
• Deployed email campaigns using Octeth Oempro (email service provider).
• Setup login accounts for clients so that they could either view the reports of past campaigns or deploy their own emails within Octech Oempro.
• Experienced with setting up a fresh install of Octeth Oempro.
• Web technologies: HTML/XHTML, CSS, Octeth Oempro
  Software: MAMP, Adobe Dreamweaver CS3, Numbers, Text Edit, Mac OS X

★ Learn about the creative design aspect of this full-time contract role
★ Learn about the web development aspect of this full-time contract role